Saturday, August 20, 2005

The Hard Work of Selling - Brian Tracy

"The successful person makes a habit of doing what the failing person doesn't like to do." -Thomas Edison  

Inside this Issue: The Importance of Mental Fitness
The Hard Work of Selling
Your Attitude Makes The Difference
Learn to Bounce Back
Respond Constructively to Stress
Practice Mental Fitness Every Day
Action Exercises

The Hard Work of Selling  

Selling is hard work.
It is one of the most difficult jobs in our economy. As a salesperson, you face continual rejection, potential failure, persistent disappointment, setbacks, obstacles and difficulties not experienced by most people.

Selling is not easy and it has never been easy. It never will be easy. It will always be varying degrees of difficult, from hard to very hard, to very, very hard. And to be successful in selling you must be tough, as well.  

How to Prepare a Powerful Presentation:
Even if you've feared speaking publicly, in this video Brian can show you how to become an eloquent presenter by practicing a logical three-step process.  

Your Attitude Makes The Difference  

In selling, your attitude is probably 80 percent of your success.
Your attitude is the outward expression of everything that you are, and everything that you have become over the course of your lifetime. Your attitude has the greatest single impact on the people that you deal with. The development of a positive mental attitude is the indispensable requirement for great success in your field.  

Learn to Bounce Back  

Psychologists have defined the "hardy personality" as the type of personality that is most suited to the rigors of the modern business world. The hardy personality, the personality you need to develop, is resilient, optimistic, tough, strong, and capable of bouncing back continually from temporary disappointments and defeats.  

Respond Constructively to Stress

A positive mental attitude is a constructive response to stress. It is a solution-oriented, objective approach to difficulties that you face every single day. A positive mental attitude is expressed as a general optimism toward life and the inevitable challenges of earning a living. A positive mental attitude is the most outwardly identifiable quality of a winning human being, and it is the characteristic most closely identified with success in selling of all kinds.  

Practice Mental Fitness Every Day

To become and remain physically fit, you must engage continuously in physical exercise. To become mentally fit, to develop the kind of attitude that leads on to success and happiness, you must engage in continuous mental exercise. It is a never-ending process. Just as you do not achieve physical fitness and then discontinue physical exercise, you can not achieve mental fitness without working on it regularly, every day, likebreathing in and breathing out.  

Action Exercises

Here are two things you can do immediately to put these ideas into action:
First, decide in advance that, from now on, you are going to respond in a positive and constructive way to each and every stress situation in your life. Be tough!

Second, practice mental fitness every day by forcing yourself to remain cheerful and optimistic in the face of difficulties and disappointments.

Remember, you can do it if you decide to!  

Brian Tracy International

2 Comments:

Anonymous Anonymous said...

I'll be back. Take a look at www.innertalk.com for some great positive attitude tools.

11/22/2005 3:15 PM  
Blogger REISkills - Real Estate Investing Tips and Advice said...

Thanks, positive attitude.

I hope you do come back! :)

I have looked at your site. Good stuff there for "programming your subconscious"!

Here is an article called "Get Rid Of Negative Thinkers!"

------------------------
Avoid "Negative Thinkers" Like The Plague! - Fixer Jay Decima

"You might as well realize that the time for opportunity is past. There's no longer any use trying to save for investing. The best you can hope for is to keep a steady job and stay off welfare. Nobody will ever again be able to build an estate big enough to produce an independent income." These are the words of an economics professor from a prestigious California university. In a moment I'll tell you the rest of the story. But first, let me emphasize how important it is to choose very carefully who you listen to. You will always learn your most valuable lessons from positive thinkers.


Beware of "Negative Thinkers"

The world is full of "Chicken Littles" who are always telling anyone who will listen the sky will surely fall by a particular date. I've been around for more years than I care to brag about and I've yet to see even a small piece of blue sky lying on the ground. I've even quit wearing my hard hat, except for those rare occasions when I visit my tenant to deliver a rent increase notice.

Certainly the California economy did slip down. There were many discouraging things to talk about. Housing prices dropped 30 percent, rents went down, military bases began closing and a whole train load of business folks simply packed up and left California looking for greener pastures. And that was the good news. The worst part was no one ever knew exactly when the down cycle would end.

Still, looking for a steady job to keep off welfare seems like pretty harsh advice from an economics professor.

Several years ago I decided that with all the properties I owned I might just have enough. I made a conscientious effort to reduce my holdings. I sold several proper ties and began collecting mortgage payments instead of rents. When the economy stalled out and some super bargains started showing up again, the temptation was more than I could bear-I got back in the hunt again. But, I am being extra picky. Many good deals are out there and it's easy to smell the profits. When the economy turns sour, it's definitely much easier to find cash flow properties almost everywhere.


Professor Prophet of Gloom

About the economics professor and his gloomy forecast, let me just say that he's the kind of an educator who can keep an entire graduating class working their buns off at Burger King. However, his advice has been proven wrong for a long time now. You see, he was offering his advice to the graduating class at Fresno State College in 1931. William Nickerson was in that class. Obviously he was not too impressed by the professor's advice. Bill recalls the speech in his best-selling book "How l Turned $1000 into Five-Million in Real Estate", Simon and Schuster (Rev. Edition) 1980.


Change Creates Opportunity

Real estate cycles, both up and down, are nothing new to savvy investors. Real estate cycles create winners and losers alike. The secret to survival is learning how to stay in business.

Have you ever watched surfers from the beach? If you have, you can't help but notice how they roll with the waves. Good surfers are not toppled over by even the biggest and most treacherous waves.

Real estate investors can prepare themselves for treacherous times too. They do this with each new experience and by continuing their education. When you are knowledgeable about what you're doing and develop the confidence that comes with that knowledge, doom and gloom prophecies will have very little effect on your investment success. You'll be able to ride out the rough waters until they are calm again.


Full Speed Ahead - Damn the Torpedoes

In the 1970s I was fixing up four run down houses. Two of them were hooked to a collapsed septic tank and with every flush, bright yellow water came up around my roses. The tenants called the health department and it scared me half to death. I thought the my newly acquired rentals would be condemned. As it turned out I fixed the tank and my roses grew even taller. More important, my rents kept on coming in. The lesson I learned is that most problems are not nearly as bad as they often appear.

One of the secrets to survival in this business is to properly assess a potential problem, get good help with the things you don't know about or understand. Above all, don't panic. Selling houses at a loss is much less desirable than creating notes to use up the equity. You can then trade the notes or use them for down payments on better properties. With this technique you can give your problem properties away without losing serious money.

By the way, when the boom-times finally rolled around for Bill Nickerson after World War II, his old economics professor said: "It's too late for opportunity now. Success in business depends on having started in the depression."

11/22/2005 3:22 PM  

Post a Comment

<< Home